With a small plan, I could support my family, and through Microfund for Women’s platforms, I was able to market my business to expand it and help more families in need.

Amal Abd Al Lateef

  • > 140,685 active borrowers
  • >95.80% of active borrowers are women
  • Total amount of loans disbursed is > 25,946,773.
  • Repayment rate is >94.46%
  • > 30,441 loans
  • > 31 international and local awards
  • > 63 branches
  • > 745 employees
  • > 73.15% of employees are women


As a result of taking several home economics courses in school, her interest in weaving and knitting grew as she started knitting basic clothes for her and her relatives. All these factors helped Wisam Al Halawani to improve this skill and turn it into a source of income

The 30-year-old Wisam started following the latest trends when choosing the threads and wool for her knitting, but her knowledge of the types of stitches and knots was minimal.

Wisam’s knitting skill and ability grew when she visited the home of a friend of the family, who had a passion for knitting and crocheting; She found many pieces that she made knit out of wool, and in various designs and stitches, after that, she fell in love with this craft even more and wanted to learn more about it.

Furthermore, she says, “I started visiting this family friend, and I learn many techniques, and I self-taught myself by following the videos that specialize in this subject online .”She explains that her great love for her niece made her knit gloves, scarves, and clothes for her. Soon, her relatives and neighbors started noticing and admiring these beautiful pieces she used to knit for her niece and started asking her to knit a few things for them or their family members.

Wissam was thrilled with the love everyone is showing for her knitting, and with the power of word of mouth, the word about her skills spread to others; She began to accept small orders, her base of customers started growing, and many of them reached out to her to ask for what the knitting pieces and crochet they wanted, adding that today her clients base is now growing and it is all started from a beautiful piece that she loved to knit for her niece.

Wisam explains that she does not only work in knitting and crocheting. She obtained a certificate in secretary from an educational center, and because she has a passion for crafts and creating things from scratch, she learned how to make handmade soap with a modern and innovative twist.

Because life is complicated and everyone needs to overcome many obstacles to succeed, Wisam sought the help of Microfund for Women to obtain a small fund to buy the supplies that helped her make soap and knit the products as a side job her main one which is secretarial.

Moreover, that is what it was. Today, Wisam works at a respectful company in the morning, and after she has done, she comes home, starts working on the orders for the family crochet and the soap orders.

She explains that she learned how to make natural soaps that do not hurt the skin in different eye-catching colors and aromatic smells, which her clients love so much, and now she is working on expanding the base of her customers promoting her business more.

Wissam did not turn to Social Media to market for her business, as she said, explaining that she loves to deal with her clients face to face, as it is more personal and near to the heart. Her relatives and acquaintances spread the word about her unique and magnificent skill of knitting and soap making, and now she has many clients who like her creative ideas and innovative products.

She added that Facebook and Instagram are excellent channels for marketing, but due to the limited free time she has working two jobs and the piling heaps of orders, this gives her little to no time to run a Facebook or Instagram page, so she relays on word of mouth to market for her business.

Lastly, Wisam expressed her gratitude and stated that she had not forgotten the considerable financial support she has received from Microfund for Women and how they actively pursued the success of her project, helping her to promote her goods by providing her with space in many exhibitions and continuously promoting her success story.