Souk Baladna is one of MFW’s flagship initiatives, aiming to improve and upgrade beneficiaries’ practical knowledge and managerial skills so that they can market their products through innovative methods and modern technological tools. Located in Sweifieh Village, in the capital of Amman, Souk Baladna provides a dedicated storefront for beneficiaries to market and sell their products.
Souk Baladna houses a delightful assortment of traditional and modern handicrafts, including natural beauty products, household accessories, ceramics, and various other products and accessories, such as traditional bags and clothing.
All products sold at Souk Baladna are made by local women, and the proceeds from all purchases help provide these entrepreneurs and their families with an improved standard of living.
MFW beneficiaries always welcome feedback on their products, as they are keen to ensure that they meet the needs and tastes of customers across local, regional, and international markets.